Tips for your dental practice’s Facebook posts

Facebook

Do you feel daunted by what to post on your Facebook page? We’ve put together this short guide to provide you with some tips and inspiration.

Firstly, have a look at other practices’ Facebook pages to see if there is anything you can learn from them.  Particularly those who get a lot of interaction and engagement – what do they post about?

Ideas for what to post about

  • Share useful oral health tips and advice – spread the message about preventative care
  • Make it personal – patients love to hear about what’s happening at the practice – weddings, babies, new team members, charity events
  • Case studies and testimonials- show before and after cases together with testimonials (remember to get patient’s permission first) 
  • Encourage patients to interact with you – make use of the new call-to-action button, for example, call to book an appointment, email us if you have any questions, or visit our website for more information

  • Keep it light-hearted – add a bit of fun to your posts, just be careful that anything you post isn’t in bad taste or potentially offensive!
  • Promote special offers and specific treatments – you can promote any offers to your audience for free but if you want to increase your reach why not use Facebook advertising?
  • Grow your audience – consider running ‘friend get friend’ incentives to encourage your fans to share your posts and get more likes

Things to consider

  • Pictures speak a thousand words – social media is a very visual medium so use appropriate images to make your posts more appealing.  The ideal image size is 1024 pixels wide by 512 pixels tall.
  • Don’t bombard your audience with too much information-keep your posts relatively short and easy to digest quickly.  Direct your audience to blog posts and articles on your website for further information.
  • There is a lot of conflicting advice about how frequently you should post on Facebook.  According to Socialbakers, (a specialist social media analytics platform) found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.  So, keep a track on what your audience seems to like.
  • Take time to create a social media content plan.  Map out on a calendar topical events such as National Smile Month and roughly plan out what you’re going to be posting about on a weekly basis.  This will ensure your posts are topical and relevant, that your marketing communications are all integrated and consistent, you get a good mix of content to your audience and your don’t end up staring at a blank screen not knowing what to post!

 

If you have any tips or advice that you’d like to share, please do let us know.