“68% of customers leave you because they perceive you are indifferent to them”
Without you regularly communicating to them, it is very hard for patients to build loyalty and trust with you. Often patients leave a practice, not because of bad service but because of indifference; feeling as though you don’t care about them.
Simply by communicating regularly with your patients, you can improve your profitability with more regular attendance, better up-selling of additional services and treatments and more referrals from their friends and family.
If you want your patients to recommend their friends and family to you, then make sure that you are keeping in touch with them regularly and not just to remind them that they are overdue an appointment once a year.
A patient newsletter, whether printed or digital via email is an excellent communication tool that enables you to keep in touch with your patients, educate them about the importance of oral health, remind them of all the services and treatments you offer, and keep them up-to-date with what’s going on at the practice. It is also an ideal opportunity to reinforce the benefits of joining your membership plan!
If you don’t tell your patients about all of the ways that you can help them, how will they know?