Talking about treatments on your dental website
Patients will want your website to provide them with the answers to all of the questions that they may have in order to help them decide whether or not to go-ahead with a treatment, particularly the more involved procedures. You may well have discussed everything with the patient during an appointment but the chances are it went in one ear and out the other!
Having all of the information on your website in an easy to digest format will enable your patients to read through it in their own time, in the comfort of their own home when they are receptive to it, away from what they may feel is pressure to make a decision.
What information to provide
- What the treatment is - explain in layman’s terms what the treatment can rectify and the results it can achieve
- Think of the patient’s perspective and write for them, not for dental professionals
- How the treatment is carried out – explain what it involved, who will carry out the procedure, how many appointments it may require, if there is any recovery time and so forth
- Be open about treatment effectiveness and any possible risks or side effects
- Provide the estimated costs and details of any finance you may offer
How to present it
Ensure that your website is aesthetically pleasing – check out our previous blog on the anatomy of a good dental practice website here http://www.ident.co.uk/blog/the-anatomy-of-a-good-dental-practice-website
Allow space to let the information ‘breathe’ – layout is key to enable the reader to process the information, for it to feel calm rather than overwhelming and for it be visually appealing.
Pictures can literally speak a thousand words but make sure they’re saying something positive! Patients want to be enticed and motivated by images of how confident they will feel after, how this treatment can improve their quality of life – they do not want to be terrified by images of retracted before shots showing blood!
On your treatment pages, make use of any relevant, positive reviews or testimonials or perhaps showcase a case study – all of these elements will help the patient with their purchase decision.
Don’t forget to add ‘call to actions’ on each treatment page – this is signposting the patient to what/where to go to next – for example, give us a call or make an enquiry.