Oral health – getting the message across to patients
Regardless of whether or not you’re trying to encourage your patients to join a Dental Plan, you should constantly be communicating to all of your patients the importance of consistent oral health maintenance.
When communicating with your patients, put yourself in their shoes and think, from their point of view ‘what’s in it for me?’
Prevention is better than cure!
Rather than simply telling your patients they must come and see you regularly, tell them why it’s so important. For example:
- We focus on helping you to avoid problems by advising you on the best way to care for your teeth, as well as keeping a close eye on your teeth and gums through regular check-up examinations.
- Gum disease is the greatest threat to your teeth, claiming responsibility for a staggering 75% of adult tooth loss – this is why we recommend regular hygienist appointments to professionally clean your teeth and remove any build up of plaque.
- It is important that you visit us as often as we recommend, so any potential problems can be nipped in the bud; saving you time and unnecessary expense.
- If in doubt, get checked out. There are 6,539 cases of Mouth Cancer detected every year. Early detection is vital as it significantly increases your chances of survival, but many of the initial symptoms, such as a white or red patch in the mouth, are hard to detect. It is very important to visit us regularly. If we spot anything unusual we can advise you to seek medical help immediately.
- Having a great smile boosts your confidence and can help you to feel happy and healthy. Your smile is the first thing that people notice and a beautiful smile creates a great first impression.
There are several ways to get the message across to your patients including newsletters, recall letters and appointment reminders, social media, websites and blogs, leaflets and brochures, posters – the list goes on!
And it is statistically proven that if your practice does offer a membership plan, then the patients on this plan attend more regularly. This thus proves that the prevention message works!
If you would like some help on the best way of communicating to your patients, contact us on 01463 223399. We’re here to provide the information you require and can even arrange a visit to the practice to discuss things further.