Ideas to make your dental practice more attractive to patients

Even if your budget doesn’t stretch to a full-blown architectural/interior designer for your dental practice, it is so important to make your practice environment as appealing to patients as possible. 

Superficial though it may be, human nature dictates that the initial impression we receive is deep and long-lasting.  This, together with the fact that a lot of people are nervous of attending a dental practice means that you must do all you can to make patients feel at ease and comfortable in your environment.

Sometimes we need to look at things with a ‘fresh’ pair of eyes.  Take 15 minutes to do a full assessment of what your practice looks like from a patient’s perspective, ensuring that you start from outside the practice. 

Here are some things that you may wish to consider:

It can be all too easy to neglect the seemingly superficial elements of your practice in favour of concentrating on the technical, clinical aspects (which are of course important).  However, remember that your patients are unable to make a quick judgement on the quality of your clinical skills; instead they will be making judgements based on how they feel and the tangible elements that they can see.