How to encourage patients to improve their oral healthcare

Marketing your dental practice isn’t just about selling your services to your patients. It is also about regular and consistent communication and helping to educate patients on the importance of good oral healthcare.

Here we run through some ideas to help you encourage your patients to improve their oral health.

Make use of social media

Social media is an excellent tool to provide your patients with quick, easy to digest oral healthcare messages. For example, why not regularly post a #toothtip such as ‘Change your toothbrush every 6-12 weeks. Worn bristles can cause damage to your teeth and gums, they become less effective and old toothbrushes can also breed bacteria’.

Take a look at our previous blog here

Send out a regular patient newsletter (paper, email or both)

As well as informing your patients about changes at the practice such as new treatments, staff changes or renovations, a regular patient newsletter is a great opportunity to help educate your patients about dental health matters. It is also a great way to remind your patients about the benefits of being part of a dental plan!
If you don’t have the time or inclination to do this, then enlist the services of a professional such as Blue Horizons Marketing.

Get involved in National Smile Month

Head over to for some great advice, tips and resources to help you spread the message about the importance of good oral health.

Hold open days at the practice

Holding events such as family fun days is the perfect opportunity to get patients to the practice in a more light-hearted, friendly setting. It’s the perfect opportunity to get children involved and interested in their own oral healthcare. Again, don’t miss this opportunity to tell patients about the benefits of becoming a plan member!

Get out and about in the community

A dental practice should be a part of the community. Get involved locally to help spread the message on the importance of good oral healthcare. For example, your hygienist team could hold talks to parent/toddler groups and schools. Or you could consider sponsoring the local football/rugby/cricket team. Another idea is handing out ‘dental hygiene’ kits (with a free toothbrush and/or hygiene products with a practice leaflet) at the local shopping centre. Why not think of ideas collectively at your next team meeting?