Dealing with new patient enquiries

If a prospective patient makes contact with your practice it is vital that you do your utmost to make a positive first impression.  Not only that but your systems and processes need to ensure an effective follow-through to hopefully convert them to patients rather than lose them along the way.

 

Enquiries through your website

Email

Telephone

Walk-ins

Marketing materials

Most of our interaction these days is via digital mediums so do make sure that your website and other marketing communications are professional, engaging and portray your practice in the best way possible.

 

There is still merit in having printed marketing literature as patients like to have something tangible to take home with them.  Patients are unable to judge you on the quality of your dentistry; instead they will make judgements based on the way that they are treated and their impression of you.  The practice decor, the website, the reception team and the welcome pack that you provide them with all help the prospective patient decide whether you are the practice for them. 

Make sure that every touch point that a prospective patient has with the practice is a positive one. And, regardless of how they make contact with you, always provide the patient with clear instructions as what will happen next. 

For further help and advice please do not hesitate to contact me. Drop me an email at garymoore@ident.co.uk or call 01463 223399.