Scottish Dental Show 2018
Another year, another Scottish Dental Show at the Braehead Arena venue on the outskirts of Glasgow, however this time around the organisers decided to stage the event at the end of April (slightly earlier than previous years), possibly to avoid a clash with the forthcoming British Dental Conference in May, and I suspect this canny decision was validated because it certainly felt busier than last year.
As the only dental exhibition regularly held in Scotland, it is pleasing to see GDP’s supporting the event in greater numbers because without delegates demonstrating the necessary enthusiasm, the desire from industry suppliers and service providers to appear year on year would diminish.
As ever there was a variety of speakers covering a diverse range of topics with all lectures attracting healthy audiences, and to compliment the volume of educational and CORE CPD presentations available, the exhibition itself offered delegates a huge selection of products and services to review, compare, investigate, negotiate and possibly even lighten the business account as a result!!
A great aspect of the show is that it always provides me with an opportunity to meet up with existing clients for an informal chat (some may say gossip!) away from the practice, but also to discuss the services and benefits that IndepenDent has to offer with potential new to group opportunities.
In a world where digital marketing continues to dominate at an ever increasing pace, some sceptics might say that the days of the exhibition style event are numbered, however whilst there remains the opportunity to meet people and hold ‘face to face’ conversation, ‘touch and feel’ the product, ‘listen and learn’ in a live environment, and continue to build or create business relationships through personal contact, then the ‘exhibition’ is alive and kicking and still offering a vital and welcome service.
Here's looking to forward to next years’ Scottish Dental Show.
Business Development Manager
IndepenDent Care Plans UK Limited
T: 01463 223399