10 ways to easily improve your SEO ranking
Businessadvice.co.uk provide these useful tips to easily improve your websites’ SEO ranking:
1: Know your keywords
We thoroughly recommend reading this useful page all about keywords when you have time - https://moz.com/beginners-guide-to-seo/keyword-research
Take the time to research the keywords that are most relevant for your business and identify the gaps competitors (both large and small) are missing.
Ensure that any keywords are used throughout the site in an easy-to-read, natural way.
2. Content is still king
Don’t just use your keywords for your website copy; also use them in posted articles, blog posts and e-guides/books. There should be a good mix of evergreen information as well as timely content.
3. Include links
As well as publishing quality content on your website, also include links to other pages within your website along with links to useful, external websites. Search engines will rank your site higher if your website provides useful, quality content for the end-user.
4. Tag images
Although search engines can’t necessarily “read” images, they do scan for the alt text of an image. Add a description that includes a keyword when an image is uploaded to your website.
5. Keep your website design fresh
Your website isn’t a static piece of marketing collateral; it should be constantly and consistently updated and refreshed to ensure it provides exactly what your target need with an accurate reflection of your business currently.
6. Get comfortable with Google
It goes without saying that Google is the most widely used search engine, but did you know it has countless services and tools available to business owners wanting to optimise their SEO?
Trends, analytics, local SEO tools are all available for free, and they can make a significant difference in keeping up with SEO changes over time.
7. Ask for reviews
Customer reviews through sites like Yelp and Google+ help improve your business standing on the web, but be sure these are genuine.
8. Optimise social profiles
The use of social media is beneficial in driving more traffic to your business online, and that means optimizing each profile is a must. Add pertinent information, including physical address, the business name, a link back to the business website, and contact information, to each social media profile to improve SEO.
9. Focus on user experience
A slow loading website or one that is difficult to navigate can be detrimental to your SEO. Algorithms used for search engine results take into account the time a user spends on each site, and with lacklustre user experience, you’ll fall short in this area. Invest in a fast site and one that is easy to get around.
Also, be sure your website is optimised for mobile use, given more and more consumers are using mobile devices to find products and services.
10. Monitor results
Once some or all of these strategies to improve SEO for your business are in place, don’t forget to monitor your results. If things aren’t moving in the direction you want, re-evaluate your keywords, the design of your site, and your content as a start.
But most importantly, know that improving SEO takes time, so remember to be patient throughout the process.
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